Valentine’s Day is a day to celebrate love… with someone special, with friends, with your siblings, with yourself….and with your ice cream.
It has been observed that in the Valentine season, a lot of pressure is built to find a date, to go out with or fall in love with someone. We want to reduce that pressure on individuals and communicate that being single is actually the best thing that you can be and for so many reasons.
While relationship with your better half may get over, but your relationship with an ice cream doesn't get over forever! Taking this thought forward, we are running a campaign - #ForeverIceCream across Facebook, Twitter and Instagram.
#Forever Ice Cream is an attempt to communicate to all singles on Valentine’s Day that being single is actually better than a relationship and why singles need to be proud of the fact that they are singles.
We would ask users to share their funny break up story. The best and the wittiest story will be selected and then created into a video by us and shared on our page on Valentine’s Day.
The campaign would be promoted on various digital platforms.
So, if any of you or your friends has a funny break up story to share, please update the same on our Facebook, Instagram page and Twitter handle with the #ForeverIceCream