About the Brand
Safal is engaged in retailing of fresh fruits and vegetables and value added products like fruit juices, ketchup, pickles, jams, frozen peas and tomato puree. Of late, Safal introduced un-polished pulses under its own brand. Other products like Mother Dairy’s desi ghee, ice creams, lassi, chhach, mishti doi, paneer and Dhara’s oil range are also available at Safal retail outlets.
Safal is the largest retail chain of fresh fruits and vegetables in Delhi. At present we are operating about 400 retail outlets in Delhi, Noida, Ghaziabad, Faridabad, Gurgaon and 23 retail outlets in Bangalore which cater to more than 1.5 lakh customers per day. We provide around 120 SKUs of fresh fruits & vegetables. Our retail shops are primarily operated by ex-servicemen or their dependents.
Safal has robust procurement network across 20 states including North East and nearly 8000 farmers are associated. Safal has established 93 small-holder growers associations under institution building program.
We deliver around 350 MT of fresh fruits and vegetables daily through our 400 retail outlets in Delhi and 130 institutional clients. Our institutional clients include Government Organisations (e.g. Parliament House, Rail Bhawan, and National Zoo), Premier Hotels (e.g Taj, Oberoi, Lalit), Star Institutions (e.g. NCC, JNU and DU) and Prestigious Hospitals (e.g. AIIMS).